Strategic Content Growth (Food & Drinks Creator)

For Simon Buts, we built a content-first growth strategy focused on personal branding, positioning him as a credible and likeable creator in the food & drinks space — not just posting recipes, but building a vibe people want to follow and brands want to work with.

Our approach combined:

• clear creator positioning

• consistent short-form content formats

• community-driven engagement with other creators and influencers

• early brand-readiness for partnerships

Results (first 30 days) on Instagram (update January 28th):

• 5 shortvideo’s posted

• 250K+ impressions

• 200K+ accounts reached

• Growth from 1K → 3K followers in 4 weeks

• 2 A-level brand deals closed (national & international, to be published)

• Growing creator & influencer network actively engaging with Simon’s content

The focus isn’t just reach, it’s building momentum, real connections and a recognizable vibe.